Apifeaturegrid teaches User Journey Mapping Analytics for teams who already have dashboards and still cannot explain why a capable visitor leaves. We treat events as evidence, not decoration.
Map Room critique, Taradyod studio — annotated journeys before any slide deck.
Flagship programme
Journey Signal Lab
A six-week cohort that walks a live product from raw event names to a working journey atlas: stage definitions, friction scores, and a critique ritual your team can keep after the last session.
You will not finish with a pretty poster. You will finish with a map that can be argued with, versioned, and checked against the next release.
“We already knew checkout was ‘the problem’. The Lab forced us to name which three moments inside checkout actually moved, and which were just noisy.”
Nalinee K., growth lead, Bangkok marketplace
“I still think the homework load in week three is heavy if you have a full-time job. That said, the handoff worksheet is the only artefact our support lead still opens.”
Client in B2B logistics software
What we actually teach
User Journey Mapping Analytics without the theatre
Stage honesty
Stages are named from observed behaviour, not from the sitemap. If a step exists only in Figma, it does not earn a column on the atlas.
Friction with a denominator
Drop-off is useless until you know who was eligible to continue. We score friction against the cohort that could have completed the next act.
Handoffs as first-class events
Support, sales, and warehouse teams often own the worst breaks. Mapping them is part of the craft, not an afterthought slide.
Why Thailand
Checkout, PromptPay, and the journeys global templates miss
A large share of our Map Room seats come from teams selling into Thailand. Card funnels copied from US playbooks quietly fail when PromptPay, bank transfer, and cash-on-delivery sit in the same flow.
We keep the studio on Chakrpong Road so critique sessions can happen in person, with screens that show the real local stack rather than a sanitised demo.
Bring a messy event list. Leave with a map you can defend.
Seats for the next Journey Signal Lab open in Bangkok and online. If you are unsure which room fits, write to the studio — we answer within two working days.
